Introduction to Digital Marketing

Understand how Digital Media works Understand the purpose of digital platforms Understand how these impact on Brands and Brand Strategy

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The digital landscape is complex, covering anything from websites to in-app-advertising, from streaming video to virtual assistants, and everything in-between. The digital world affects, and has an impact on every facet of our lives. In many respects, the digital world has the ability to define our relationship with the world beyond ourselves, and often within ourselves too.

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