Module 2: What works for you?

What skills do you need to run your marketing campaigns?

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The digital universe is diverse and a vast range of skills are needed to navigate each platform. Here we look at what you would need to bring, or to hire in, in order to be able to put a strategy and content together on these platforms. The purpose here is not to intimidate, but to inform what is needed to realise a competent team to get to market.

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